30th July 2024

You Gov: Here’s what Britons are saying about AI's role in finance

A recent YouGov survey of 2,097 British adults delved into their awareness, trust, and expectations regarding role of AI in finance. The findings offer a nuanced view of public opinion on this technology.

The term AI is widely recognized, with 91% of respondents indicating they understand it. However, awareness of AI in finance services is less widespread, with only 37% of adults knowing the extent of its usage in the sector. When it comes to trust, a significant 64% of British adults prefer a human touch over AI for managing their money, while just 11% are more likely to trust AI.

Business Development

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Business Development Manager 2026: Salary Trends and Industry Insights

Paul Harper Search is proud to present the 2026 BDM Salary Survey an essential resource for BDMs, Strategic Partnership Managers, Telephone Account Managers, and the businesses that employ them across the financial services intermediary distribution market.

Fidelity Adviser Solutions: Helping clients with their financial wellness

If you’ve ever felt that clients’ money worries run deeper than the numbers, this five part video series from Fidelity Adviser Solutions is for you. Each short session shares practical, real-world ideas you can use straight away to spark better conversations, boost confidence, and make planning feel clearer and more human for you and your clients. Watch now

Client Centred Advisers: Why money is never just about money

Perhaps one of the most important things to understand about money is that people don’t experience it rationally. They experience it psychologically.

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